Marketing budget planning for therapists
Therapist websites are often the first impression potential clients have of you and your practice when they begin searching for a therapist.
Since you only get one chance to make a first impression, it's important that your private practice therapist website makes the right impression—which, in large part, comes down to your website design.
When they're well-designed, therapist websites can help potential clients better understand who you are, what services you offer, and why you may be a good fit for their treatment.
On the flip side, when private practice therapist websites have poor accessibility design or confusing navigation, it can cause the therapist to seem unprofessional, unqualified, or disorganized—even if none of those things are actually true.
The best private practice therapist websites
If you're looking for therapist website examples to inspire your own build, we gathered this list to help. Each one reflects the best therapist website design principles you can adapt for your own practice.
Beachfront Anxiety Specialists
Beachfront Anxiety Specialists, a group practice website out of Redondo Beach, CA, is built entirely around the population it serves: people living with anxiety and OCD.
The site's copy speaks directly to visitors who've likely already tried general talk therapy without much relief, and it directly explains how the practice's exposure and response prevention (ERP), acceptance and commitment therapy (ACT), cognitive behavioral therapy (CBT), and mindfulness approach differs from that.
The team page is a strong example of qualifying visitors before they ever pick up the phone: each clinician's bio names the population they work with, and clinicians still working toward licensure are labeled with their supervisor, so a prospective client can quickly tell who on the team might be the best fit.
A free 20-minute consultation offer, paired with a stated goal of replying to calls and emails within 24 hours, removes friction at the exact moment a visitor is deciding whether to reach out.
Celynna Harnetiaux, LMFT
Based in San Clemente CA, Celynna Harnetiaux, LMFT, does an excellent job including all the information clients might need on her private practice therapist website to determine whether her practice is the right fit.
Her therapist professional bio includes the populations she serves, the services she offers, and her fee structure. This helps qualify clients before they reach out—saving therapists a ton of time and energy on discovery calls.
Harnetiaux's website is also broken down into organized sections, which visitors can access via the navigation bar at the top of the website—making it easy for them to find the information they need as soon as they land on the site.
Colette Cassidy, LMHC
Colette Cassidy, LMHC, a therapist based in New York, has a beautifully designed website.
What stands out is her use of contrasting colors on her call to action (CTA) buttons, which help current and prospective clients take action. For example, the white text and black background on the "Request Appointment" button helps it stand out—clearly directing clients to schedule an appointment.
The process of creating excellent therapist websites goes beyond visual design. Your website also needs to be written well—and that's where Cassidy's website really shines. The attention-grabbing copy in her header image invites visitors to take the next step toward healing—an invitation that, thanks to the writing, many are sure to accept.
Wyatt Okeefe, MA, LMHC, LPC, LPCC
Therapist Wyatt Okeefe, who's licensed across six states—California, Florida, Georgia, New York, Oregon, and Washington—specializes in working with LGBTQIA+ individuals, and his private practice therapist website is built around that focus.
Through strong copywriting and tone, Okeefe speaks directly to his audience and conveys authenticity. His bio shares his own personal experience as a transmasc, queer therapist alongside his professional qualifications, which helps prospective clients feel understood before they ever schedule a consultation.
Listing every state where he's licensed is also a smart trust signal for a therapist who sees clients virtually across the country: it tells a visitor immediately whether they can actually work with him.
Sara Marrs O'Donnell, MA, LCPC, NCC
Another important element of website design—for any website, but especially for therapists—is color.
Using different shades of green, a color associated with nature, Chicago-based therapist Sara Marrs O'Donnell, LCPC's website design creates grounding and calming feelings.
O'Donnell uses this visually appealing color palette to favorably draw in visitors on her site. Many therapy seekers are in search of growth, inner peace, and grounding—all feelings that may be associated with the color green.
Orka Health and Wellness
Orka Health and Wellness, a Minnesota-based group teletherapy practice, solves a real navigation problem for private practice therapist websites with multiple clinicians: how do you help a visitor find the right person on the team, fast? Rather than making visitors read through every bio, Orka's homepage offers a short quiz that matches visitors to a clinician based on what they're navigating.
The practice's name choice does double duty as brand storytelling: Orka is Swedish for the will or energy to begin, and the site echoes that theme in its copy without over-explaining it.
Practical details are just as clear—the site states that it accepts all major Minnesota insurance plans, including Medicare and Medicaid, and describes its private-pay rates as clear and upfront.
Carrie L. Jones, Ph.D, M.Ed, LPC
Many website visitors will leave a website if there's nothing that immediately captures their attention—which is why it's so important to grab potential clients' attention from the get-go.
Carrie L. Jones, Ph.D's website does just that by immediately summarizing her approach to therapy, where she practices (Garland, TX), and the clients she serves. Jones succinctly presents this information in a text overlay on the header image—one of the first things potential clients will see when they visit her site. This immediate information can help connect her with clients—and encourage them to keep scrolling to find out more.
Lori Granger, LMFT
Therapist Lori Granger, LMFT, who practices in the San Francisco Bay Area, has a clean, well-designed website—complete with a memorable logo, an attention-grabbing header image, and clearly organized information that's easy to navigate.
Granger's site also includes a testimonials page. Whether and how you can use testimonials depends on your license and ethics code, so learn the ethical ground rules before adding a page like this. The American Counseling Association, National Association of Social Workers, and American Psychological Association codes bar therapists from soliciting testimonials from current clients and others who may be vulnerable to undue influence, because of the power imbalance in therapy. The ACA code extends that to former clients. The California Association of Marriage and Family Therapists (CAMFT) code uses the same undue-influence standard.
An unsolicited review a client leaves on their own, on a platform like Google or Psychology Today, is treated differently under most codes—but check your own licensing board's rules before asking anyone directly, and avoid responding to a review in a way that confirms someone was your client.
Lorena Hernandez, PsyD
One of the elements of a great therapist website example is a sense of visual cohesion.
Lorena Hernandez, PsyD's private practice therapist website creates that sense of visual cohesion by weaving the same colors into her logo, header image, and overall website design—including in her text and background color choices.
Cassidy LaPointe, LMHC
Another fantastic therapist website example with cohesive design comes from Cassidy LaPointe, LMHC, whose practice is on Boston's North Shore.
LaPointe's therapy practice is called Cloud Counseling Services—and that cloud theme is carried throughout her website design, including in her logo, header image, and color palette, which includes soft blues and white.
How do you create a therapist website?
Now that you've seen some therapist website examples, let's cover a few tips to help you create a similarly great website for your own practice.
What information do you need to include?
The most effective therapist websites make it obvious, at a glance, whether you're the right fit. No matter how beautiful your therapist website design may be, if it doesn't include the information clients need to determine whether you're the right fit for them and how to get in touch to book a session, it's not going to help you grow your practice.
Your website should include all the information potential clients need to both evaluate your practice and get in touch if they want to connect. This includes:
A therapist bio
Services offered
Therapeutic approaches
Areas of specialty (if applicable)
Insurance information
Fees
Whether you're currently accepting new clients
Address (if applicable)
Contact information (including phone number and email address)
Social media profiles (if applicable)
Two of these are worth calling out specifically, because they're easy to skip. First, decide deliberately where fees live on your site—whether that's the homepage or a dedicated Fees page—rather than leaving the question unanswered. Second, state clearly whether you're currently accepting new clients. It's a simple line, but it's one of the fastest ways to stop a good-fit visitor from bouncing to a competitor's site.
What layout practices work best for therapist websites?
A few layout habits separate therapist websites that convert from ones that don't:
Keep body text easy to scan. A line height around 1.6–1.7 and a text column capped at roughly 50–75 characters per line reduce the eye strain that comes with reading long, full-width paragraphs.
Put one clear call to action, like "Request Appointment" or "Book a Consultation," in the same place on every page, rather than competing buttons that split a visitor's attention.
Build your navigation bar around what a prospective client is actually deciding, such as services offered, fees, and how to get in touch. Move anything that doesn't answer one of those questions further down the page.
Design mobile-first. Since more than half of website traffic worldwide now comes from mobile devices, test your layout on a phone screen before you finalize it for desktop.
These habits apply just as much to websites for therapists in small group practices as they do to solo-practitioner sites
How long does a therapist website take to build?
Timeline depends on the same variables as cost. A templated builder can get a basic site live within days for many solo practitioners, since there's no separate design or development phase to wait on.
A fully custom site built from scratch by a designer typically takes longer—often several weeks to a few months—to account for design revisions, content writing, and testing across devices.
Why should you use a design template?
Trying to build websites for therapists from scratch can feel frustrating and overwhelming, but it's also unnecessary. You don't need to reinvent the wheel to build a great website. You don't need to be a professional designer, and you don't need to know how to code.
All you really need is the right jumping-off point—in other words, the right template.
Starting with a website template that's specifically geared toward therapists, like SimplePractice's website builder, will give you the foundation you need to build a great website—no coding or design expertise necessary.
Using a template doesn't mean your therapist website will look like every other therapist's. A good template allows you to customize the site's design elements to suit your own needs and preferences.
How can color psychology improve your website?
When you're choosing colors for your therapist website, it's important to choose shades that look visually appealing and fit your brand identity. While certain colors can invoke feelings of calm and serenity, others can make people feel anxious or overwhelmed. As a therapist, it's important to be intentional about the colors you use in your website design.
Think about how you want potential clients to feel when they see your therapist website—and then choose your colors accordingly. For example, if you want to invoke feelings of trust, consider incorporating blue into your design, which is often associated with trustworthiness.
Do you specialize in treating anxiety—and want your website to make visitors feel calm? If so, consider incorporating green, which people tend to associate with nature—and the calm it often brings.
The point is, the colors incorporated into the design of your therapist website ultimately leave an impression on visitors—so make sure the colors you choose are aligned with the impression you want to make. Several of the therapist website examples above lean on color deliberately—Sara Marrs O'Donnell's greens are one.
Why a responsive layout is essential
More than half of all website traffic worldwide comes from mobile devices, which means that a significant number of people will be looking at your website on a mobile device. A responsive website is essential.
Using responsive design ensures therapist websites will work well regardless of the device. The design adapts to fit whatever screen the visitor is using—whether that's a computer, laptop, tablet, cell phone, or other device. This creates a consistent user experience and can help ensure you don't lose potential clients due to issues viewing your website on a smaller screen.
The good news? Many website builders (including SimplePractice's) incorporate responsive design in their templates—so there's nothing you need to do on your end to ensure your website's functionality remains consistent across all devices.
How to build your own therapist website
After reviewing these therapist website examples and learning more about what to include, are you ready to build your own therapist website? The SimplePractice therapy website builder makes it simple and straightforward.
SimplePractice offers all the tools you need to build a website that looks great and brings clients to your practice. The SimplePractice website builder includes:
Full integration with your EHR/practice management software
Customizable website templates
Easy-to-use tools that let you customize a pre-designed template in minutes
Responsive design
Maybe your website will even make it onto the list the next time we research the best therapist website design.
Sources
American Counseling Association. (2014). ACA code of ethics.
American Psychological Association. (2017). Ethical principles of psychologists and code of conduct.
California Association of Marriage and Family Therapists. (2019). Code of ethics.
National Association of Social Workers. (2021). Code of ethics.
StatCounter. (2026). Desktop vs mobile vs tablet market share worldwide.
How SimplePractice streamlines running your practice
SimplePractice is HIPAA-compliant practice management software with everything you need to run your practice built into the platform—from booking and scheduling to insurance and client billing.
If you’ve been considering switching to an EHR system, SimplePractice empowers you to run a fully paperless practice—so you get more time for the things that matter most to you.
Try SimplePractice free for 30 days. No credit card required.
